19^th March 2024

Singapore Floorball Association (SFA) Announces Appointment of New General Manager

SFA is pleased to announce the appointment of Alex Loh, as the new General Manager, effective 4^th March 2024.

Alex brings with him a wealth of experience in various leadership roles in the commercial and entrepreneurial sector in various countries. In his role as General Manager, Alex will take charge of overseeing the secretariat operations of SFA. Additionally, he will work closely with the Management Committee to develop and implement initiatives aimed at enhancing floorball in Singapore and the wider region. Alex will also play a key role in fostering collaboration both within and outside the floorball community and ecosystem. Importantly, Alex shares the same passion and commitment as all of us in the floorball fraternity to the development and growth of floorball on a broader scale.

“I am excited to join Singapore's floorball community and play a role in contributing to its success both regionally and globally,” Alex remarked. “My focus will be on implementing robust systems and processes for professional corporate governance, as well as fostering sustainable commercial viability through the creation of innovative public-private partnerships.”

We believe that Alex's appointment will contribute to the continued success of SFA, and we look forward to working together with him to advance the goals and objectives of our association. We encourage you to extend a warm welcome to Alex as he embarks on this exciting journey with SFA.